PRESS RELEASE

fabfab launches a new product category focused on DIY. By expanding the product offering, the digital company for creative crafters solidifies its leading position in Europe.

Europe’s leading provider of digital creative platforms including myfabrics.co.uk, stoffe.de and tissus.net today announces the introduction of a new creative category:

  • The new product category features numerous creative DIY crafts such as; handicrafts, decorating and packaging
  • On the creative platforms, the community will find plenty of inspiration for do-it-yourself projects
  • By launching over 1,500 new products, this is the next step in building an internationally leading and all-encompassing customer experience in the creative space

Hamburg, 22.10.2019. Do-it-yourself, handmade, sustainable living and individuality are very important values in today’s world. The customer’s sentiment is clear: aside from sewing, do-it-yourself is one of the most popular hobbies in the creative scene. As Europe’s leading creative platform, fabfab knows the creative scene inside out and is expanding its product range with a new DIY product category, in order to address the customer’s needs. With more than 1,500 new DIY products, as well as the expertise of creative work, and imaginative inspiration and tutorials, fabfab has positioned itself as the one-stop shop in the creative sector.

Handicrafts, card design and decoration – the new DIY assortment on the company’s platforms such as stoffe.de, tessuti.com and tissus.net offers current trends and a large variety of all kinds of DIY products for creative crafters. There are countless opportunities for creative people to easily start new handmade projects with unique accessories and products from the DIY sector. Whether it’s hip hand lettering, extraordinary gift wrapping or personalised jewellery design – fabfab’s DIY section is sparking the imagination of the creative community.

“Our customers are increasingly asking for unique inspirations. We want creative people to have fun on our platforms. In addition to our market-leading sewing product range and our creative expertise, we want to inspire all fans in the creative community. For us, the move into DIY products is the next natural step towards becoming the world’s leading digital creative platform,” says CEO Andreas Seifert. The first important cornerstone has already been laid with a diverse range of product focusing on Christmas business – products for card design and gift wrapping.

Head of Marketing Philipp Reisswig explains; “We want to be the place to go to for all DIY enthusiasts. In addition to inspiration and tutorials, crafters will also find the right products for sewing, knitting and handicrafts for their next project. We are giving the creative scene a home and filling a gap with our all-encompassing digital crafting platform. fabfab has already invested a lot in customer experience and digitalisation, in order to offer the best possible service whilst also making the customer’s online journey as user-friendly as possible. Now we are creating new jobs.

The expansion of the fabfab team by more than 10% is a measure to enable us to maintain the focus on our customer, whilst continuing to evolve as a business and remain a leader at the forefront of the creative craft industry.”

About fabfab GmbH

fabfab is Europe’s leading company in the do-it-yourself online market. In addition to the German-language creative platform stoffe.de, the company is present in the United Kingdom, Sweden, France, Italy, the Netherlands, Finland, Denmark, Spain, the Czech Republic, Poland and Portugal and exports to more than 50 countries worldwide. The range includes more than 10,000 (often exclusive) fabrics for fashion, children’s wear and decoration, complemented by a wide selection of sewing accessories, wool and other DIY supplies. In addition, the creative platforms offer inspirational content on various topics and trends, well-founded specialist knowledge and expert tips, as well as numerous complimentary sewing instructions. The company employs approximately 200 people from 14 nations and is based close to Hamburg, Germany.

Press contact

fabfab GmbH

Annika Nagel

Tel.: 040-609 459 162

E-Mail: annika.nagel@fabfab.com

The new and versatile assortment opens up new creative possibilities for the customers. (Copyright fabfab GmbH)

In addition to general craft accessories, the creative platform also offers many instructions and products for the Christmas season. (Copyright fabfab GmbH)