PRESS RELEASE

Creative Platform fabfab set to Inspire with New Autumn/Winter Collection from Own Brand ‘Marble Lake’

Europe’s leading provider of digital creative platforms – including stoffe.de, tissus.net and myfabrics.co.uk – captures the latest fashion trends for home sewing:

  • In-house brand ‘Marble Lake’ releases its latest collection with eight new trend looks for autumn/winter
  • Customers can sew cool looks and fashion trends at home thanks to the material list

Hamburg, 05.11.2019. With the platform’s own brand ‘Marble Lake’, beginners and intermediates can sew their own versions of the latest catwalk trends. The brand page introduces the latest looks that customers can sew themselves. Each look comes with a list of ‘ingredients’ detailing the products used so users can easily sew along. ‘From the cut to the fabric and even details like buttons, zips and thread: the material list lets you order a complete look,’ explains Annika Nagel, Head of Brand. ‘But this doesn’t mean that you have to sew the look exactly as we have. We intend the looks to be inspiration above all. So we always offer alternative colours for the fabrics we use so that the spirit of uniqueness and individuality isn’t lost.’

The theme of the autumn/winter collection is ‘Glam Me Up’. Shimmering and glitzy fabrics are used to brighten up grey autumn days. Themes like ‘Librarian Chic’, ‘Cosy Luxury’ and ‘Urban Outdoor Style’ focus on special fabrics such as cord, knits, pleats and faux fur. The real highlight will be a New Year’s Eve special to combine fashion and DIY.

Already operating twelve international creative platforms across Europe, the company intends to further expand its market leadership with this own brand. Currently, fabfab has over 10,000 different fabrics in stock in addition to more than 25,000 haberdashery items and over 1,500 DIY and craft products. The on-trend brand’s collection and attractive fashion shoot images should bring more fashionistas to the website. ‘Our customer survey helped us find out what moves and interests our customers, and what they want. We created our own brand ‘Marble Lake’ for young, fashion-forward sewists of all skill levels. The looks have been designed so that beginners can find simpler garments that they can sew themselves using the material list. We want to be THE destination for creative DIYers,’ explains CEO Dr Andreas Seifert. The next collection for spring/summer 2020 is already underway and will be released right on time for the upcoming season.

About fabfab GmbH

fabfab is Europe’s leading company in the do-it-yourself online market. In addition to the German-language creative platform stoffe.de, the company is present in the United Kingdom, Sweden, France, Italy, the Netherlands, Finland, Denmark, Spain, the Czech Republic, Poland and Portugal and exports to more than 50 countries worldwide. The range includes more than 10,000 (often exclusive) fabrics for fashion, children’s wear and decoration, complemented by a wide selection of sewing accessories, wool and other DIY supplies. In addition, the creative platforms offer inspirational content on various topics and trends, well-founded specialist knowledge and expert tips, as well as numerous complimentary sewing instructions. The company employs approximately 200 people from 14 nations and is based close to Hamburg, Germany.

Press contact

fabfab GmbH

Annika Nagel

Tel.: 040-609 459 162

E-Mail: annika.nagel@fabfab.com

Marble Lake Autumn/Winter 2019/2020 Looks . (Copyright fabfab GmbH)

\\fabdc02\Abteilungen\Brand\Intern\Brand Strategy\_Eigenmarken\03_Marble Lake\Marble Lake Logo.png

Marble Lake Logo. (Copyright fabfab GmbH)